I’ve been thinking a lot lately about how something can start as an idea in your head and somehow become something you can actually hold in your hands.
That’s what Lit & Lovely has become for me.
When I first started making candles, I wasn’t thinking about building a brand. I was thinking about fragrance. About creating something warm and beautiful. About how certain scents can change the feeling of a room—or bring back a memory you didn’t even realize you had tucked away.
Somewhere along the way, it became bigger than that.
There is now a little corner of my home dedicated to Lit & Lovely. There are candles waiting for labels, jars lined up on shelves, fragrance oils, boxes, shipping supplies, market displays, ideas scribbled down, and probably a little more chaos than I’d like to admit. 😂
And then there are the moments that make all of it worth it.
Someone picks up a candle at a market and says, “Oh my gosh, this smells so good.”
Someone comes back and buys another one.
Someone messages me because they want another candle they purchased before.
Those moments mean more to me than I can really explain.
Because behind every candle is a person.
There’s me, standing in my little workspace making them.
There’s Eric, who has been beside me through this whole crazy idea and somehow manages to help make it all happen even when life is busy.
There’s Madison, who has jumped in and helped make candles and is getting to see this little business grow too.
And then there are the people who have supported Lit & Lovely simply because they believe in what I’m trying to build.
That part has surprised me the most.
Starting a small business isn't always glamorous. Sometimes you're excited. Sometimes you're exhausted. Sometimes you look at your website and wonder why everyone isn't buying the candles you know they would love. Sometimes you spend an entire day working on something and realize you're still not exactly where you wanted to be.
But I'm learning that building something doesn't happen all at once.
It happens one candle at a time.
One customer at a time.
One market at a time.
One idea at a time.
And maybe that's why I keep coming back to the phrase that has become so important to me:
Light it. Love it. Live in the moment.
Because that's really what I want Lit & Lovely to be.
Not just candles.
A little reminder to slow down.
Light something beautiful.
Take a breath.
Enjoy your home.
Enjoy your people.
Enjoy the moment you're actually living in.
We're still in Chapter One.
And honestly?
I'm pretty excited to see what Chapter Two looks like.
— Jen
Lit & Lovely
Luxury you can Light.